Skip to main content

Who We Are

Our Operating Principles Win with Accountability, Integrity and Responsibility

Tenacious

Learned

Competitive

We will outwork our competitors. Effort is just as important as talent and intelligence.

We will apply facts to our decision-making process, learn from our mistakes and know when to pivot to course correct.

We will keep score, know where we stand and strive to win in all we do.

  • Propel your business forward while adhering to the Company Plan
  • Seek alternative solutions - cancel can’t
  • Embrace Esprit de Corps - together anything is possible
  • Commit to your performance contract that supports the Company Plan
  • Align opportunities with core competencies
  • Provide fact-based analysis to guide your decision-making
  • Learn from mistakes, know when to pivot and course correct - be nimble
  • Lead by example to uphold code of conduct and operational principles
  • Execute with a process driven approach
  • Maximize profitable revenue (manage SG&A)
  • Create equity and ownership through entrepreneurship
  • Focus on the right things vs. trying to be right

Tenacious

We will outwork our competitors. Effort is just as important as talent and intelligence.

  • Propel your business forward while adhering to the Company Plan
  • Seek alternative solutions - cancel can’t
  • Embrace Esprit de Corps - together anything is possible
  • Commit to your performance contract that supports the Company Plan

Learned

We will apply facts to our decision-making process, learn from our mistakes and know when to pivot to course correct.

  • Align opportunities with core competencies
  • Provide fact-based analysis to guide your decision-making
  • Learn from mistakes, know when to pivot and course correct - be nimble

Competitive

We will keep score, know where we stand and strive to win in all we do.

  • Lead by example to uphold code of conduct and operational principles
  • Execute with a process driven approach
  • Maximize profitable revenue (manage SG&A)
  • Create equity and ownership through entrepreneurship
  • Focus on the right things vs. trying to be right

Our Capabilities

Integrated Distribution

Consolidated distribution into Kentucky with integrated systems (1-2 days across the U.S. at low rates)

World Class Go-To-Market Strategy

Hands-On Management

Management team is hands on with product development and go-to-market strategies

Sales Force & Robust E-Commerce Engine

Trusted relationships with retail world and eCommerce engine gets products into consumers’ hands

Regulatory Strength

Significant experience navigating federal, state and local regulations for tobacco translates into alternatives products such as CBD

Sourcing Team

Sourcing teams in China and across North American farm networks give us best-in-class products

Financial Strength

Strong balance sheet with capital flexibility for acquisitions and working capital investments