Summer Frein joined the company as Chief Marketing Officer in 2022.
Summer leads the company's marketing efforts focusing on the continued growth of the brands and building consumer relationships. Her oversight includes brand management, creative services, ecommerce, business intelligence, marketing services, and consumer insights.
Prior to joining Turning Point Brands, Summer held a variety of senior leadership roles over the course of 15 years at Cronos Group and Altria Group, Inc. across sales, digital strategy, marketing, and strategy and business development. As General Manager of Cronos Group, USA, she was responsible for implementing and defining the strategy and execution across all areas of the business including sales strategy, marketing, and operations. Prior to Cronos, in addition to a variety of senior level roles over 13 years at Altria, she led the cannabis research and investment strategy within the Strategy and Business Development Group.
Summer holds a Bachelor of Business Administration (BBA) and a minor in Spanish from McCombs School of Business at the University of Texas at Austin. She is also a member of Chief, the only private membership network focused on connecting and supporting women executive leaders.